Market Reports

From celebrities to consumers, fragrance 'gatekeeping' is trending

From celebrities to consumers, fragrance 'gatekeeping' is trending

Whether it's the fragrances of the famous, or the regular perfume enthusiast, signature scents have become a closely guarded secret for some
The unexpected fragrance trend exploring grief and rage

The unexpected fragrance trend exploring grief and rage

Fragrances that can help us grieve, navigate difficult emotions or capture our 'shadow selves' is the unexpected niche trend on the rise
Fragrance now has its own edition of 'loud budgeting'

Fragrance now has its own edition of 'loud budgeting'

The high double digit growth of inexpensive dupes, minis and perfumed body sprays proves how consumers are embracing money-saving hacks in fragrance
How 'smelling expensive' became a key trend in fragrance

How 'smelling expensive' became a key trend in fragrance

Consumers want to smell rich in an 'old money' way. But why is this a key trend in perfumery, and what kinds of fragrances are associated with smelling expensive?
'Edible' perfumes are leading this year's fragrance trends

'Edible' perfumes are leading this year's fragrance trends

Gourmands are ruling the roost in perfumery, with new twists on vanilla taking a sugar-coated turn. How will foodie fragrances evolve next?
Cosmetics Business reveals the top 5 fragrance trends of 2024 in new report

Cosmetics Business reveals the top 5 fragrance trends of 2024 in new report

From the new wave of 'edible' perfumes to smelling 'expensive' and 'loud budgeting' with dupes and affordable formats: perfume is captivating consumers at every level
4 ways personal care brands can help men embrace sustainability

4 ways personal care brands can help men embrace sustainability

Over half of men want to be sustainable, but a fifth don’t know how. Cosmetics Business asks experts what the male grooming industry can do to help
Why comedy is taking over male grooming ads in 2024

Why comedy is taking over male grooming ads in 2024

Gloriously silly advertising is back. Cosmetics Business finds out why brands are putting the humour back into male grooming campaigns
New eye creams are answering the top skin care concern for men

New eye creams are answering the top skin care concern for men

Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
Whole body deodorant is the category people have been waiting for

Whole body deodorant is the category people have been waiting for

Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
Looksmaxxing: Is anyone talking to Gen Alpha boys?

Looksmaxxing: Is anyone talking to Gen Alpha boys?

The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them
Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report

Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report

From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
Year-round sunscreen: a must or a myth?

Year-round sunscreen: a must or a myth?

The advice is ubiquitous: wear sunscreen every single day. But not everyone agrees it’s necessary during the UK's winter months. Cosmetics Business finds out why
Seaweed: the unsung skin barrier hero

Seaweed: the unsung skin barrier hero

As research uncovers more about its secrets in skin barrier repair and protection, seaweed is set for a fresh wave of clinically-backed development
Viral silicone patches are the at-home alternative to Botox

Viral silicone patches are the at-home alternative to Botox

Wrinkle-smoothing patches are trending for being needle-free and cheaper than Botox, and more sustainable than disposable sheet masks
Gen Alpha is the skin care industry’s newest opportunity, and its biggest responsibility

Gen Alpha is the skin care industry’s newest opportunity, and its biggest responsibility

Gen Alpha are even more passionate about skin care than millennials and Gen Z. But education around positive ageing and skin health is sorely needed

Trending Articles

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    Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend? Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
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  3. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
  4. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
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    Fragrance is back in facial skin care, and this is why After decades dominated by fragrance-free formulas, a growing trend is seeing skin care brands embrace the use of scent in formulations once again

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