Market Reports

Beauty merch is big business for Gen Z and millennial brands

Beauty merch is big business for Gen Z and millennial brands

Merch can be more successful for beauty brands than a new make-up launch. But what’s the secret formula for a winning strategy?
Why lip liner's comeback goes beyond 90s nostalgia

Why lip liner's comeback goes beyond 90s nostalgia

The versatility of lip liner is at the heart of its revival in 2024, as consumers discover new, relevant ways of using the product to create on-trend looks
How setting sprays became one of the biggest TikTok beauty trends

How setting sprays became one of the biggest TikTok beauty trends

As trending looks like Korean glass skin and Douyin make-up continue to rise, setting sprays that deliver a bespoke skin finish are seeing strong sales
Why the bold blush trend is reaching a fever pitch in make-up

Why the bold blush trend is reaching a fever pitch in make-up

Overblushing rules, but is this trend following the same rise and fall as bold brows and lashes, or is something more going on with statement blush?
Cosmetics Business reveals the top 5 make-up trends of 2024 in new report

Cosmetics Business reveals the top 5 make-up trends of 2024 in new report

Bold statement blush, setting sprays that create a bespoke skin finish and the new era of lip liners are among the hottest trends driving growth
How beauty brands should prepare for a possible TikTok ban

How beauty brands should prepare for a possible TikTok ban

A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through
Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond
The most entertaining beauty brands on TikTok

The most entertaining beauty brands on TikTok

Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales
The top 3 most influential TikTok trends in beauty

The top 3 most influential TikTok trends in beauty

Forget fickle micro trends, these heavy hitters have transformed the beauty industry and consumers' routines
How 4 beauty start-ups are making millions on TikTok Shop

How 4 beauty start-ups are making millions on TikTok Shop

P. Louise is the latest beauty brand to break a new sales record, hitting £1.5m in 12 hours
Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

From beauty's most influential viral trends to the startups-turned-millionaire brands, this report explores TikTok's extraordinary impact on the beauty industry
Boomers are the most engaged skin care consumers, yet the most overlooked

Boomers are the most engaged skin care consumers, yet the most overlooked

Women over 55 are the only demographic to be using more beauty products than five years ago. Will brands take more notice of them now?
Gen X want beauty brands to cut the BS

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands
Forget Gen Z, millennials are beauty's online power shoppers

Forget Gen Z, millennials are beauty's online power shoppers

Time-poor, cash-rich millennials make more beauty purchases online than any other generation. How can brands make the most of the opportunity?
Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar
Gen Alpha: Give us shelfie-worthy skin care

Gen Alpha: Give us shelfie-worthy skin care

With a sharp eye for design and a desire to collect and share, skin care-obsessed tweens are challenging beauty brands to keep up and stay fresh

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

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