Market Reports

Sea moss: Why this buzzy supplement is turning heads in beauty

The skin care benefits of sea moss hang on ancedotal rather than scientific evidence – but that's not dampening its sales spike

Biomarker beauty: How blood testing is advancing personalised supplements

Questionnaire-based programmes kicked off personalisation, but this next step can offer real-time tweaks

Consumers are worried about sun damage, and it's leading to a rise in UV supplements

Could pills that support sun-exposed skin provide the next level of support that consumers are looking for?

Beauty and brain care: Why supplement brands are focusing on both

Is the brain-skin axis the next big trend in ingestible beauty?

Worth a nibble? Wellness brands are biting into the snackable skin care trend

A growing appetite for on-the-go snacks with functional benefits is unwrapping opportunities in beauty

Cosmetics Business reveals the top 5 beauty supplements trends of 2023 in new report

As consumer interest in 'beauty from within' grows stronger, new supplements trends are surfacing

Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game

How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers

The sweetest deal: Price comparison apps are winning beauty bargain hunters

Consumers are looking for ways to save money, and price comparison sites and apps can do the job for them. But how well are they working in beauty?

The affordable beauty hack giving shoppers access to luxury brands

Budget-friendly beauty miniatures are flying off the shelves

Is 'affordable luxury' now dominating the skin care landscape?

As retailers mix up their assortment of prestige and affordable brands, 'luxury' is being redefined in beauty

Budget beauty: How own-brand lines are swooping up shoppers

Beauty shoppers are switching to own-brand to save money – and retailers are ready for them with a host of new launches

The business of beauty dupes: 5 ways copycat culture is evolving

Beauty dupes are surging amid the cost of living crisis. But price is only one purchase criteria for today's savvy consumers

Cosmetics Business reveals the top 5 budget beauty trends of 2023 in new report

Consumers' economic concerns and the rising cost of living is impacting beauty trends in new and surprising ways as they seek affordable and cheap alternatives

2023 trends: The dual benefit of localising supply chains

More brands will bring manufacturing back home to both mitigate risk and resonate with conscious consumers

2023 trends: 5 ways the metaverse will impact beauty

The top trends for brands to look out for in 2023

2023 trends: What's in store for physical beauty retail

From giving shoppers a chance to disconnect from the virtual world to making them feel better in the real one, physical beauty retail is reimagining its future

2023 trends: The fall of fauxthenticity and rise of proof-based beauty

In 2023, consumers will have zero tolerance for overinflated price points and claims. Brands must prove their worth to be eligible for purchase

Meet beauty's new overachievers: Hypertasking hybrids

Hybrid beauty products thrive during recessions, but the next breed will turn up the volume on multitasking in 2023

Cosmetics Business predicts 5 top beauty trends of 2023 in new report

A snapshot look at how beauty will evolve over the coming year

3 brands giving Christmas gift sets an eco-makeover

Excessive packaging waste can turn the gifting experience from festive to infuriating. This season, brands are finding ways to save as shoppers give

5 ways deodorant brands are freshening up for Gen Z

Deodorant use has been declining among young consumers for years, but brands are now shaking up the category to win them back

The latest Korean beauty tweakments and trends about to hit the West

From music to film and beauty, the world has fallen in love with everything South Korean, but as the country sets the global standard for professional treatments, Jens Kastner explores the trends to know now

Homebody beauty: the new hybrid category blending household cleaning and personal care

Beauty brands are hopping into home cleaning and vice versa, as self-care routines move beyond the bathroom

Boob to booty care: Targeted body treatments are hitting the spot

As demand soars for products that treat specific body skin issues, brands are doubling down on innovation

Trending Articles

  1. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
  2. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  3. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 sun care trends of 2025 in new report From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines

Upcoming event

London Packaging Week 2025

15-16 October 2025 | London, UK See all