Market Reports

How beauty brands should prepare for a possible TikTok ban

How beauty brands should prepare for a possible TikTok ban

A US TikTok ban would impact content creation, and beauty brands globally. Social media experts reveal the strategies, and platforms, that could win through
Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Sabrina Carpenter glam and keychain minis are the TikTok trends to watch

Backed by data intelligence platform Spate, Cosmetics Business reveals four of the next beauty micro-trends growing on TikTok and beyond
The most entertaining beauty brands on TikTok

The most entertaining beauty brands on TikTok

Most consumers turn to TikTok for entertaining content, and beauty brands that do it well are turboboosting sales
The top 3 most influential TikTok trends in beauty

The top 3 most influential TikTok trends in beauty

Forget fickle micro trends, these heavy hitters have transformed the beauty industry and consumers' routines
How 4 beauty start-ups are making millions on TikTok Shop

How 4 beauty start-ups are making millions on TikTok Shop

P. Louise is the latest beauty brand to break a new sales record, hitting £1.5m in 12 hours
Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

Cosmetics Business reveals the top 5 TikTok beauty trends of 2024 in new report

From beauty's most influential viral trends to the startups-turned-millionaire brands, this report explores TikTok's extraordinary impact on the beauty industry
Boomers are the most engaged skin care consumers, yet the most overlooked

Boomers are the most engaged skin care consumers, yet the most overlooked

Women over 55 are the only demographic to be using more beauty products than five years ago. Will brands take more notice of them now?
Gen X want beauty brands to cut the BS

Gen X want beauty brands to cut the BS

Women in their 40s and 50s are often more self-assured, confident and content in their own skin and body than they've ever been. And they have a clear message for beauty brands
Forget Gen Z, millennials are beauty's online power shoppers

Forget Gen Z, millennials are beauty's online power shoppers

Time-poor, cash-rich millennials make more beauty purchases online than any other generation. How can brands make the most of the opportunity?
Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are spending more on beauty in 2024. How can brands win their wallet?

Gen Z are driving beauty sales faster than any other demographic. But brands need to excel in multiple areas to win their dollar
Gen Alpha: Give us shelfie-worthy skin care

Gen Alpha: Give us shelfie-worthy skin care

With a sharp eye for design and a desire to collect and share, skin care-obsessed tweens are challenging beauty brands to keep up and stay fresh
Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report

From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
India is the next big play for luxury beauty brands

India is the next big play for luxury beauty brands

Demand is soaring for celebrity and international beauty brands as India enters a luxury revolution. And they are jumping on the opportunity
Bold, expensive-smelling, and unique: Oud fragrances are bang on trend

Bold, expensive-smelling, and unique: Oud fragrances are bang on trend

New experimental interpretations of the most luxurious ingredient in perfumery are luring a wider audience
Middle East tourists to send luxury beauty sales soaring this summer

Middle East tourists to send luxury beauty sales soaring this summer

Summer is here and UK luxury beauty retailers are gearing up for an influx of tourists from the Gulf. What will win over these most affluent consumers?
Rare Beauty and Merit: Beauty's next billionaire brands

Rare Beauty and Merit: Beauty's next billionaire brands

Only a very small percentage of beauty brands make it to the billion-dollar dream. Which brands could hit this elusive milestone next?

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Ilia, La Roche-Posay and Kiehl’s are launching mineral SPF serums, but what’s driving the trend? Mineral sunscreen is entering its glow-up era, with transparent formulas that reinforce the moisture barrier, and are suitable for sensitive skin, writes Megan Fahy
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Self tan sales rise 43% as sunless tanning enters skin care routines The future of self-tan is ‘tanning skin care’, as brands reposition the category to prioritise skin performance in their latest ingredient-focused launches
  3. Cosmetics Business reveals the top 5 SPF and sun care trends of 2026 in new report Tanmaxxing, mineral sunscreen serums, milky SPF and the skinification of self-tan are shaping the category this year
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis

Upcoming event

The Future of Sun Care: Innovation, Ingredients & Global Compliance

25 June and 2 July 2026 | Virtual See all