Market Reports

Sun serums are one of the fastest growing SPF formats, and this is why

With their high-value, multitasking and luxe texture benefits, sun serums are enticing consumers and brands alike

Sunscreen just got fun, and Gen Z is here for it

From neon peel-and-stick patches to whipped cream mousse, the 'funscreen' trend makes sun care more enjoyable to use

The SPF launches elevating the trend for healthy, glowing skin

Sunscreen that doesn’t feel like sunscreen and works as hard as skin care: the ‘beautification’ of sun care is just getting started

Cosmetics Business reveals the top 5 sun care trends of 2023 in new report

With high levels of consumer engagement and double-digit sales, opportunities are shining through for SPF brands across the spectrum

Hair perfume is the unexpected budget beauty hack of 2023

With sales up 76% at John Lewis, hair mists from MFK, Chanel and Jo Malone London are winning consumers who want to buy their desired fragrance brands for less

Why China is the new fragrance battleground for brands

Chinese Gen Z consumers are driving this 'new El Dorado for perfume'

3 trending fragrance notes that capture the zeitgeist

Cosmetics Business asks the industry’s leading perfume experts what these notes say about consumers' current desires

The fragrance trend tapping into 'main character energy'

Energy-raising scents are giving consumers a way to wear their mood, bringing it to the centre of their fragrance story

Why fragrance has gone 'beast mode'

Perfume that offers up to 18 hours' wear time and super powerful projection is one of the biggest trends in fragrance

Cosmetics Business reveals the top 5 fragrance trends of 2023 in new report

As a tool for wellness and self-expression, fragrance has taken on new meaning in consumers' lives, and fresh trends are emerging

Why ingredient-led, clinical skin care is now targeting men

Men want skin care that targets specific concerns, says research, and these brands are rising to the challenge

The 'skinification' of men's fragrance is the latest trend to watch

Blockbuster perfume brands are aiming to convert their male fragrance fans into skinthusiasts

5 ways that manscaping is evolving

With its rapid spike in growth, the groin and body grooming category is the one of the crown jewels of the men’s category

Boots and Superdrug are shaking up their men's aisles, and here's why

Indie beauty brands for men have landed at the UK's biggest high street beauty retailers

TikTok's #GRMW trend is encouraging men to try make-up and skin care

Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them

Cosmetics Business reveals the top 5 male grooming trends of 2023 in new report

Men’s grooming has taken a long time to crack, but as the pieces finally slot into place, new trends are emerging

Is beauty's celebrity creative director trend all style and no substance?

More beauty brands are teaming up with celebrities not just as ‘faces’ but in creative leadership roles

The future of anti-stress skin care

The beauty industry is working hard behind the scenes to bring scientific proof to stress-relieving skin care

Why melanin-rich skin care lines are beauty's most necessary launches

Following a decades-long disparity in skin care for melanated tones, these new brands are putting black and brown communities first

Is K-beauty's multi balm trend about to go global?

The multi-use moisturising sticks boost hydration throughout the day, resonating with skin care consumers' current needs

The standout beauty trends from Cosmoprof Worldwide Bologna 2023

These are the best brands, trends and ideas on display at beauty's biggest trade show – including our pick of beauty's rising star

'Skin rewilding' is the antidote to modern skin problems in 2023

Barrier protection is dominating skin care, with ceramide-based products in strong demand. But the megatrend is about to flourish in more experimental ways

Brands are obsessed with Gen Z, but not for the reason you think

Gen Z's influence, both on the industry and in their own households, is winning beauty’s prized older consumers – their Gen X parents

Cosmetics Business reveals the top 5 skin care trends of 2023 in new report

A first look at what's emerging and evolving in skin care from active ingredients to melanin-rich skin care and using Gen Z to target mature consumers

Trending Articles

  1. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation
  2. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  3. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 sun care trends of 2025 in new report From invisible formulas to tinted SPF, sunscreen is now a trending beauty product that consumers can integrate easily into routines

Upcoming event

London Packaging Week 2025

15-16 October 2025 | London, UK See all