Market Reports

Stand by for the return of maximalist eye make-up in 2025

Stand by for the return of maximalist eye make-up in 2025

Bold and transformative eye make-up looks are back, and eyeshadow will take the glitter ball
How Ozempic will change the skin care industry in 2025

How Ozempic will change the skin care industry in 2025

As 'ballet body' beauty standards return, skin care that tackles elasticity and volume restoration will be in demand, with retinoids and collagen-boosting peptides finding favour
Cosmetics Business predicts 5 top beauty trends of 2025 in new report

Cosmetics Business predicts 5 top beauty trends of 2025 in new report

Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
Why body shimmer oils are the winter holiday winner

Why body shimmer oils are the winter holiday winner

No longer confined to summer-centric use, body shimmer oils have entered the winter holiday season as brands grab a glittering opportunity
Premium body care and deodorant brands are the next M&A target

Premium body care and deodorant brands are the next M&A target

As consumers trade up to premium bath, body care and deodorant products, investors and strategics are swooping on the sector. Which brands are on the M&A radar?
Why 2025's body care lines must be both scented and skinified

Why 2025's body care lines must be both scented and skinified

Sol de Janeiro's success and #PerfumeTok's influence have reignited the body care segment. The new wave of body care prioritises both fragrance and function
Meet the new generation of high-tech hand and nail care

Meet the new generation of high-tech hand and nail care

Boosted by breakthrough innovation, and celebrity and influencer nail trends, it’s time for the neglected hand and nail care category to take the spotlight
Consumers are ready for 'miracle' body care. Are brands?

Consumers are ready for 'miracle' body care. Are brands?

Performance body care that offers clinical-grade efficacy is seeing fresh demand. But the pressure is on for brands to provide visible results, and regain consumer trust
Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Cosmetics Business reveals the top 5 body care trends of 2024 in new report

Body care is one of beauty's brightest spots, as high-performance products soar, fragrance fuels fresh innovation and shimmer oils enter the festive season
Forget rosemary oil, batana oil is the new TikTok hair hero

Forget rosemary oil, batana oil is the new TikTok hair hero

With scalp care being seen as an extension of skin care, interest in trending natural oils remains high. Batana, sage, and prickly pear oil are the latest winners
Playful and sensorial textures are picking up in hair care, and this is why

Playful and sensorial textures are picking up in hair care, and this is why

The sensory beauty movement is surprising and delighting consumers with novel textures and thoughtful packaging that elevate their hair care routines
How 'glass hair' became the most influential trend in hair care

How 'glass hair' became the most influential trend in hair care

'Expensive’ glass hair is having a significant impact on product innovation in hair care, as brands from L'Oréal Paris Elvive to TREsemmé invest deeply in the trend
Goodbye quick fix, frizz control has entered the longevity era

Goodbye quick fix, frizz control has entered the longevity era

A new frizz-fighting journey has begun, as brands offer innovations boasting long lasting control and hair health-enhancing formulas
From drugstore to prestige: Hair growth's sexy reinvention

From drugstore to prestige: Hair growth's sexy reinvention

As demand for products that tackle thinning hair rises, popular prestige brands are reimagining the hair loss category
Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Cosmetics Business reveals the top 5 hair care trends of 2024 in new report

Expensive 'glass' hair, the new era of anti-frizz, and prestige brands' reinvention of the hair loss category are among the defining hair care trends this year
Humidity-proof make-up is the climate change hack consumers are seeking

Humidity-proof make-up is the climate change hack consumers are seeking

Rising global temperatures and extreme weather is spurring demand for climate-adaptive cosmetics that can withstand humidity and sweat

Trending Articles

  1. Cosmetics Business reveals the top 5 K-beauty trends of 2026 in new report Korean hair care, K-pharmacy skin care and bloom skin are among the biggest trends that will shape K-beauty in the year ahead
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    L’Oréal to Beiersdorf: How K-beauty is reshaping the innovation playbook for Western beauty brands K-beauty is upending the beauty product launch playbook in the west, as brands including L’Oréal Paris, YSL Beauty and Nivea launch products directly referencing Korean technology
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    Korean hair care is K-beauty’s next breakout category K-hair care is the new K-beauty obsession, as Korean brands introduce new, sophisticated multi-step scalp and hair routines to consumers, writes Julia Wray
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    K-beauty collagen face masks: why the trend is still booming in 2026 and what’s next They provide instant plumping results and glowing skin, but what does the future look like for collagen face masks? Megan Fahy finds out
  5. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year

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