Streamlining beauty businesses

Published: 12-Jun-2014
Media Retail Marketing Digital

How can C&T brands use online analytics tools to generate dynamic profits? eCommera’s Nick McLean explains

You need to be a subscriber to read this article.
Click here to find out more.
Streamlining beauty businesses

The beauty industry is renowned for being one of the fastest moving sectors in the world, with global, national and local trends continually changing as consumers are influenced by fashion houses, the media and celebrity culture. For brands that can quickly adapt to fluctuations, the revenue potential is huge – the global beauty industry is set to be worth US$265bn by 2017. However, keeping up with customer habits and modifying business processes to capitalise on them is no mean feat.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Aora makes history as Sephora's first fully plastic-free beauty brand

Aora makes history as Sephora's first fully plastic-free beauty brand

Read more
The Mexican-born luxe make-up brand will enter Sephora US on 17 July, making history as the retail giant’s first fully plastic-free beauty brand

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Gym girl beauty is on the rise again as new-age sweat-friendly NPD hits the market With a plethora of new launches setting out to target fitness fanatics, discover how the gym girl beauty subcategory is working hard in 2026 while consumers work out
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Curated beauty boxes are making talent partnerships more authentic than ever before Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty is packed with jargon that the average person struggles to follow, finds report Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
  4. Refy teams up with Sephora to try and conquer the EU Refy’s entry into Sephora Europe in 13 countries marks the viral make-up brand’s biggest retail expansion to date

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Aora makes history as Sephora's first fully plastic-free beauty brand

Aora makes history as Sephora's first fully plastic-free beauty brand

The Mexican-born luxe make-up brand will enter Sephora US on 17 July, making history as the retail giant’s first fully plastic-free beauty brand
Skin Care
Alison Hammond named Tropic Skincare’s first Celebrity Ambassador

Alison Hammond named Tropic Skincare’s first Celebrity Ambassador

This Morning presenter Alison Hammond has been named the first Celebrity Ambassador for Susie Ma’s cosmetics brand, helping women embrace their unique beauty through her personalised skin care routine, ‘The Alison Edit’, writes Isabelle Clark
Body Care
Daise to host ‘bigger and better’ Summer picnic pop-up celebrating IRL community

Daise to host ‘bigger and better’ Summer picnic pop-up celebrating IRL community

Building on the success of its Candyland event, Daise’s Summer Picnic pop-up,  taking place in London, UK, is aimed at engaging Daise’s Gen Z and Gen Alpha community in real life
You need to be a subscriber to read this article.
Click here to find out more.
Finance
Fake followers, real risks: 5 ways brands can deal with social media impersonators

Fake followers, real risks: 5 ways brands can deal with social media impersonators

Fraudulent accounts on social media pretending to be beauty companies is a growing issue, posing a threat to customer safety and brand integrity. Iona Silverman from law firm Freeths reveals what entrepreneurs should do when fake accounts appear
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Beauty is packed with jargon that the average person struggles to follow, finds report

Beauty is packed with jargon that the average person struggles to follow, finds report

Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Curated beauty boxes are making talent partnerships more authentic than ever before

Curated beauty boxes are making talent partnerships more authentic than ever before

Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
Finance
British Beauty Council and Sephora UK announce 2026 Student Beauty Shadow Board winners

British Beauty Council and Sephora UK announce 2026 Student Beauty Shadow Board winners

Five students have been selected to join the programme, led by Unidays, and designed to support the next generation of beauty talent through a grant, mentorship and more
Subscribe now