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Exclusive: Monpure breaks into longevity with debut hair supplements

The Hair Longevity Supplements are formulated with highly bioavailable biotin, zinc and vitamin C, and are designed to work in tandem with Monpure’s wider topical hair care range

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Who will you meet at the Pure Beauty Awards 2026?

The Pure Beauty Awards is bringing together sponsors from across beauty, retail, packaging, logistics and...
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Lancôme signs Demi Moore and Zoe Saldaña as ambassadors to front longevity line

Actresses Demi Moore and Zoe Saldaña will both front campaigns for Lancôme’s new Absolue Longevity MD line, the L'Oréal-owned brand’s first skin care range grounded in Longevity Integrative Science
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A smile with every spritz: why mood-boosting fragrances are on the up

Fragrances are transitioning from merely a spritz of a sweet-smelling scent into a tool to boost mental health as mood-boosting aromas turn every spray into a moment of wellness
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Pocket perfume: the growing appeal of solid colognes in men’s fragrance

On TikTok, sales of solid scents are booming, and their discreet and practical format is appealing to male consumers too
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L'Oréal’s Garnier advert slammed by UK watchdog over misleading hyperpigmentation claims

The L’Oréal-owned beauty brand’s advert was challenged by the UK’s Advertising Standards Authority (ASA) on whether the claim ‘clinically proven to reduce hyperpigmentation in two weeks’ could be substantiated
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Why e.l.f. Beauty and Tula Skincare won at US influencer marketing last month

Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in March 2026, with e.l.f. Beauty and Tula Skincare seeing significant gains

Revlon taps Teyana Taylor to front hero franchise Super Lustrous Lipstick

The American singer-songwriter and actress has been named the face of Revlon’s bestselling Super Lustrous Lipstick line, and will help boost momentum for the company’s ongoing ‘Be Unforgettable’ campaign
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Inside The Ordinary: How its scientists create world-leading skin care products

Rita J. Silva, Senior Manager, Scientific Communications and Brand Engagement at The Ordinary, reveals what’s behind the brand’s innovative approach to formulation and format

How four innovation partners are shaping the future of cosmetic development

Industry partners from ingredients, devices, packaging and nutricosmetics highlight the innovation priorities shaping cosmetic development today

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Male Grooming

‘Bro brows’ are trending with Gen Z men in 2026, and this is why

Gen Z men are raising their brow game, seeking fuller-looking but natural styles. Julia Wray explains how ‘bro brows’ have become a mainstay in male grooming
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Digital

MAC Cosmetics’ big bet on TikTok Shop UK is beginning to pay off, but can it last?

MAC Cosmetics has delivered a record-breaking debut on TikTok Shop UK, achieving the highest day one sales for any beauty brand launch in the platform’s category history. The Estée Lauder Companies-owned legacy player explains why this retail ‘pivot’ was necessary
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Hair Care

Anti-grey hair serums are the next men's grooming trend

Peptide-based grey hair prevention serums are trending as men seek new measures to revive their natural colour, reports Megan Fahy
Skin Care

Beiersdorf faces challenging start to the year as Nivea and La Prairie sales fall

The impact of a high prior year comparison base for Q1 sales, along with temporary disruptions in key markets and delayed effects from recent innovations, are not expected to continue through the year, said Beiersdorf CEO Vincent Warney
Colour Cosmetics

Estée Lauder Companies allegedly seeks €5 billion funding for Puig deal

The US beauty conglomerate is rumoured to have hired investment banking firm J.P. Morgan to structure a financing package to fund its potential merger with Spanish company Puig, according to a new report
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Marketing

E.l.f. Beauty’s Brand President on the marketing strategies driving the $2 billion beauty powerhouse

Kory Marchisotto, who was recently appointed to Brand President of e.l.f. Beauty, says its community focus and Zero Distance strategy are key to brand’s financial success
Body Care

L’Oréal’s BOLD venture fund invests in premium body care brand Hanni

BOLD, L’Oréal’s venture capital fund, has announced the addition of ‘clean’ body care brand Hanni to its beauty portfolio via a LinkedIn post
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Manufacturing

How the Middle East conflict is impacting the beauty industry

As the ongoing conflict continues to destabilise parts of the Middle East, writer Julia Wray explores how the beauty industry has been affected, how companies are navigating the war and the long-term impact of the conflict on the sector
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Regulatory

Kylie Cosmetics to Hair Syrup, many beauty brands are targeted by counterfeiters. How can brand owners fight the fakes?

Stephanie Davies explains how they can take action...
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Packaging

Updated: From Charlotte Tilbury and Daise to Revolution – Are phone grips 2026’s must-have beauty accessory?

Cosmetics brands such as Charlotte Tilbury, Revolution Beauty and Daise have set tongues wagging on social media after teasing mini powder compacts and lip balms that double up as phone grips. But how viral can these get?
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Ingredients

Honey fragrances are on the rise thanks to elevated creations with depth

Honey has shaken off its too-sweet reputation thanks to a new wave of ultra modern creations, with the ingredient now vying to be the texture perfume note of 2026. We explore how honey has become a fragrance wardrobe mainstay once again

Sponsor content

Mane Kancor Showcased Nature-Powered Personal Care Innovations at in-cosmetics Global 2026

Mane Kancor Ingredients, a pioneer in natural ingredient solutions and part of the MANE Group, a global leader in flavours and fragrance, presented its portfolio of...

Why ‘Small Indulgences’ are driving big supply chain demands in beauty

In a time when many consumers are cutting back, beauty is proving to be surprisingly resilient. While bigger discretionary purchases are often postponed, products that...

Continuous dispensing with new upside-down spray pumpContinuous dispensing with new upside-down spray pump

Vetroplas has launched a new upside-down spray pump which focuses on ease of use and dispensing performance – key factors when it comes to consumer expectation and...

Beyond Tone Uniformity: A New Synthetic Tetrapeptide Targets the Origin of Inflammation in Facial Dark Spots

With 99% natural origin, Peptid4® Light MB modulates the MC1R receptor and reduces melanin by up to 66%, with no rebound effect

Firm Perfection (Hibiscus)²

Naolys officially unveils Firm Perfection (Hibiscus)², its newest biotech ingredient designed to address one of the most complex drivers of skin ageing: the...

New Postbiotic Biotechnology Stimulates Natural Melanin and Helps Reverse Hair Graying

BioTech4 AntiGray, a 98.7% natural-derived active that acts at the follicular level to restore color and reverse hair graying

Kleonne expands into UK and European fulfilment to support international grooming brands

Kleonne, the UK-based men’s grooming platform focused on curated product discovery and education, has expanded its offering to include a UK-based (with European...

ACTIVON awarded ‘Gold Rating’ in Ecovadis ESG Assessment, demonstrating global competitiveness in sustainable management

ACTIVON announced that it has been awarded a Gold Medal in the ESG assessment conducted by Ecovadis, a globally recognised sustainability ratings provider, further...

New launches for in-cosmetics Global: EpiSnow and PhytoSpherix Hair

Buchs, Switzerland – 14.04.2026 We are pleased to reveal our latest remarkable innovations for in-cosmetics Global 2026

Scent, conversations and new horizons: CPL Aromas at Paris Perfume Week

Right in the heart of Paris, the iconic landmark Palais Brongniart, which is normally closed to the public, opened its doors to the world of fragrance during Paris Perfume...

New Launch: 100% Plant-Derived Oil-Soluble Pea Protein Promois EJ-118(CT) Protein Repair × Oil Protection

SEIWA KASEI has introduced Promois EJ-118(CT), an innovative oil-soluble pea protein that upgrades oil cosmetics by providing protein-based repair from within. Promois...

IRI-Sys Launches ClaimsHub: The Industry's First End- to-End AI Platform for Beauty Claims Management

A unified workspace for marketing, regulatory, and technical teams to substantiate, track, and assess marketing claims globally -- in seconds

Featured companies

Lemonpath offers comprehensive logistics, contract packing, and pre-retailing services tailored to meet the specific needs of retail and eCommerce clients. Solutions include... Founded in 2006, Vetroplas has a full range of high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless... Every day at Chemyunion, we create and develop sustainable and innovative ingredients aligned with market trends for the personal care, health, and home care sectors. Our... For over two decades, Naolys, French company, has been cultivating much more than plant cells: it has been cultivating a vision - one in which every cell is a promise, every...
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Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

Pocket perfume: the growing appeal of solid colognes in men’s fragrance

On TikTok, sales of solid scents are booming, and their discreet and practical format is appealing to male consumers too

Anti-grey hair serums are the next men's grooming trend

Peptide-based grey hair prevention serums are trending as men seek new measures to revive their natural colour, reports Megan Fahy

‘Bro brows’ are trending with Gen Z men in 2026, and this is why

Gen Z men are raising their brow game, seeking fuller-looking but natural styles. Julia Wray explains how ‘bro brows’ have become a mainstay in male grooming

The ‘beast mode’ fragrance trend is moving into men's body care

So-called ‘beast mode’ fragrance attributes such as performance and longevity are entering body care by combining bold scent profiles with flexible formats

Company news

MODELROCK celebrates their iconic Ultra Luxe Individual Lashes Makeup artists’ number one favourite lash since 2012
Kaffe Bueno names Thomas Durhuus as CEO Kaffe Bueno has announced the appointment of Thomas Durhuus as Chief Executive Officer, effective 1 February, as the company enters its next phase of growth focused on scale...
Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
Inolex taps Art Knox as President to drive next phase of customer-focused growth and sustainable innovation Inolex is pleased to announce the appointment of Art Knox as its new President. Knox will lead the company’s strategic vision to deepen customer relationships and drive new...
Revive Collagen announces the appointment of Stephanie Pearce as Global Communications Director
Eurofragance appoints the company’s first three Master Perfumers The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry consolidating its...
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Upcoming events See all

Hong Kong International Printing & Packaging Fair

27 - 30 April 2026 | Hong Kong

DeLuxe PrintPack Hong Kong

27 - 30 April 2026 | Hong Kong

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual

Discover Cosmetics Business

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.