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Digital
5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care
The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
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Colour Cosmetics
Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch
The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’
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Manufacturing
L’Oréal invests €60 million in Gauchy plant due to ‘strong growth’ in its perfume business
The beauty giant said it is reaffirming ‘the importance of its socio-economic footprint in France’ with this new investment in the plant, which manufactures fragrances for brands in its Luxe Division
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.



