Latest

The neurocosmetics boom: what beauty brands must know about IP protection

Neurocosmetics is one of beauty’s buzziest trends, attracting growing investment and consumer demand. But how can brands protect their IP? Withers & Rogers’ Talia Sullens and Angela Xu explain

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All the beauty store openings in 2025 including Sephora, Space NK and...

Beauty brands and retailers have successfully combined online and offline shopping habits with a focus on...
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Boots’ debut perfume-only store to make ‘world of fine fragrance more inclusive’

The UK beauty retailer’s first fragrance-only boutique opened on 23 October and houses more than 400 perfume lines, from major brands such as Tom Ford and Guerlain to independent perfumers including Gallivant London Lumira

Unilever Q3 growth bolstered by strong beauty ‘power brands’ performance

Unilever’s ‘power brands’, including Dove, Rexona and Sunsilk, drove sales growth during the quarter, reports the consumer goods giant
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Career advice: How I became founder of agency Yellow Flamingo

In partnership with CEW UK, Catherine Bossom reveals how she started Yellow Flamingo – an agency which works with beauty brands to propel their sales growth – and how her start at Harrods’ beauty hall shaped her career
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British Beauty Council names rugby star Tatyana Heard debut Sports Ambassador

Heard’s appointment was unveiled by British Beauty Council founder and CEO Millie Kendall during the organisation's British Beauty Week 2025

LVMH is reportedly exploring a sale of its Fenty Beauty stake

The beauty brand founded by singer Rihanna, with backing from LVMH’s Kendo Brands, is the latest celebrity-founded line that could soon get a new co-owner
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Cosmetics Business' fantasy Traitors line-up – UK beauty brand founders edition

The Cosmetics Business team has drafted up a wish list of UK beauty brand founders we would love to see in a hypothetical beauty-themed special of The Traitors television show. See who made the cut…
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Huda Beauty named top indie beauty brand for creator retention rate

Independent beauty players are among the fastest growing in the industry, according to a new report from Traackr which outlines their growth potential

A closer look at the 2025 Pure Beauty Awards and what’s in store for attendees

The Pure Beauty Awards return this October to celebrate the best in British beauty innovation, with winners to be revealed at a black-tie ceremony at London’s Grosvenor House on 23 October. The event will once again be hosted by television star Jenni Falconer, marking her third year at the helm

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Male Grooming

Update: Cosmetics Business picks: 2025’s best beauty advent calendars

As beauty advent calendars continue to grow into a category of their own and brands compete for consumers attention and cash, Cosmetics Business rounds-up the best beauty advent offerings to have launched this year
Digital

Ulta Beauty expands e-commerce offering with ‘thoughtfully curated’ UB Marketplace

The new online platform offers Ulta shoppers a broader assortment of beauty, wellness and lifestyle products from more than 100 new-to-Ulta brands through the retailer’s website and app
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Hair Care

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray
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Skin Care

Cosmetics Business picks: 7 autumn beauty launches landing in October

The biggest new beauty launches include reimagined lipsticks, luxury fragrance, eco-friendly body care from Louis Vuitton, Refy, Merit and more…
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Colour Cosmetics

Sacheu founder Sarah Cheung on the viral make-up brand’s milestone year

Cheung talks shop on how beauty brand Sacheu caught the interest of Kim Kardashian and Billy Eilish, the strain of dupe culture on innovation, and the company’s global ambitions
Marketing

'Queen of Brows' Anastasia Soare reveals how she built beauty empire in memoir

The founder and CEO of colour cosmetics brand Anastasia Beverly Hills gives before untold insight into her career journey as a single mother in her new book, Raising Brows: My Story of Building a Billion-Dollar Beauty Empire
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Body Care

REHAB. hair care taps Lucien Laviscount to front debut Men’s Collection

The hair care brand has launched its first dedicated Men’s Collection, with Emily in Paris star Lucien Laviscount leading the campaign
Manufacturing

Estée Lauder Companies marks 60th anniversary of Oevel Manufacturing campus

The Belgium-based campus is ELC’s largest manufacturing facility by volume, annually producing more than 100 million prestige beauty products
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Regulatory

Deciem pledges to remove one million kilograms of ocean plastic

The Ordinary, LoOPHA and NIOD-owner is committed to searching for ways to reduce plastic usage and is working with solution-based organisations to clean up what is already out there
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Packaging

Can custom beauty packaging ever be affordable?

A wider choice of mix-and-match options means that brands can opt for bespoke solutions without breaking the bank, reports Lynsey Barber
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Ingredients

Top 6 formulation-forward trends in scalp and hair care

From follicular longevity to the growing library of neurosensory actives, and skin care-inspired textures, THG LABS’ Kristal Goodman and Dr. Catherine Leray reveal how the science of scalp and hair wellness is evolving

Sponsor content

Natural Spa Factory launches ‘CellCulture’, a fermented active essence concept showcasing the future of biotech skincare

Showcasing the future of skincare innovation

So Many Caps, So Much Style – ICONS America Launches New Made-in-USA Caps

ICONS America launched new cap styles, manufactured at the ICONS America North Carolina facility

Baralan Group receives recognition for Italian excellence

First primary packaging player in the cosmetics sector to obtain the ItalyX certification and visibility service by Il Sole 24 ORE, promoted by Confindustria

Syensqo launches Easysoft PA, a bio-based additive designed to enhance the sensorial experience delivered by fabric softeners

This advanced polymer technology enables fabric softeners to sustainably and effectively deliver long-lasting fragrance and softness benefits

Preservatives-free solutions with skin-friendly ingredients

Enjoy a soothing stay provided by ACTIVON at in-cosmetics Korea, which will be held at COEX in Seoul from July 2nd to 4th!

Vytrus Expands Its NATRUE-Certified Actives Portfolio

Vytrus Biotech proudly announces a new milestone in its journey towards natural, sustainable, and transparent cosmetic innovation

Haut.AI and Noom launch GenAI powered skin aging simulation

Haut.AI unveils new SkinGPT’s Aging Model, an advanced generative AI technology that can realistically simulate up to 40 years of skin aging under various lifestyle and...

Natural Spa Factory announce another key hire

Assistant Operations and Continuous Improvement Manager to help drive growth and efficiency

Silverson Machines at SCS Formulate 2025

Find Silverson Machines on stand 904

BASF’s Personal Care business launches Ameriflor Calm

In response to the growing demand for effective solutions for sensitive skin, BASF’s Personal Care business has introduced Ameriflor Calm, a botanical active ingredient...

Eurofragance introduces Olivante, its latest proprietary perfumery ingredient

The multinational Eurofragance will unveil its fourth proprietary perfumery ingredient in Dubai at the Beautyworld Middle East trade show on October 27, 2025

Essential by Nature. Effortless by Design.

MUNCH creates clean, vegan skin care rooted in simplicity and intention — supporting the skin, never overwhelming it

Featured companies

Natural Spa Factory founded in 2009 is nestled on the outskirts of Bath and creates ethical skin care and personal care for spas, hotels, influencers, ecommerce and niche and... ICONS America LLC is a leading provider of a wide range of color cosmetics, skincare, wellness, and haircare packaging and design for masstige, indie, and prestige brands... We offer a broad range of solutions to help personal care product manufacturers meet developing market needs. With extensive scientific knowledge and expertise in the beauty... We are a global specialty ingredient supplier to the beauty and personal care industry, dedicated to meeting evolving consumer needs along with our commitment to sustainability...
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Resource Centre

Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

From Fenty to Cécred: celebrity hair care is premiumising the edges market

As Beyoncé, Rihanna and Tracee Ellis Ross launch products for styled and protected edges, they are elevating edge care into premium territory, writes Julia Wray

Why waterless hair care is making a splash beyond shampoo bars

A fresh wave of waterless hair care innovations are quenching consumer thirst not only for sustainability, but convenience and performance too

Hair care brands are turning playful to boost consumer happiness in 2025

Putting the fun into functionality, hair care brands are tapping into one of the biggest consumer needs for both now and the future: a sense of play

Hair growth treatments: what consumers are demanding in 2025

As hair loss treatments outpace hair care sales, Nyima Jobe finds out what is driving demand

Careers

Technical Sales Manager - Central Portugal - €40-55,000 (AE814256) Are you passionate about cosmetics and meeting new people?
Packaging Technologist - Hampshire - £35-40,000 (AE820916) Are you passionate about pushing the boundaries of beauty packaging?
Scientific Lead - Glasgow - £40-50,000 (AE818951) Are you a scientific leader who translates complex research into consumer-ready solutions?
Technical Author - Buckinghamshire A full-time vacancy has arisen for a Technical Author / Illustrator working in the technical publications department at Silverson’s main manufacturing site in Chesham,...
Head of Marketing - Hybrid, London - £65-80,000 (AE817087) Are you an inspiring marketing leader with proven success in beauty, cosmetics or fragrance?
International Relations Officer - London - £40-45,000 (AE817072) Are you an ambitious professional with strong communication skills and a passion for building relationships between people, cultures and markets?
Social Media Manager - Hybrid, London - £30-40,000 (AE817089) Are you a social media obsessive, with a passion for beauty and fragrance?
Head of Brand & Creative - London, Hybrid - £80-85,000 (AE817226) Are you ready to turn a bold, proudly mass market beauty brand into a global sensation?
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Upcoming events See all

Beautyworld Middle East 2025

27-29 October 2025 | Dubai, UAE

Skin and Body Care Trends 2026: Innovations Shaping the Future of Beauty - *SPECIAL TWO PART WEBINAR*

29 October 2025 | 5 November | Virtual

Shanghai International Personal Care Expo

5–7 November 2025 | Shanghai, China

Discover Cosmetics Business

Expect real-time breaking news, cutting-edge trend analysis, regulatory updates, and in-depth interviews with industry pioneers.

Gain a competitive edge by accessing the latest global business insights, all consolidated in one place.

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.