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Boots and Superdrug deals accused of being misleading for consumers by Which?
The UK consumer champion organisation conducted an investigation into the British beauty retailers and claims it...
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More stories
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Digital
Update: Dcypher to bring AI-powered shade-matching tech to life with fresh Beauty Concierge pop-up
After the success of Dcypher Beauty’s multi-city Complexion Concierge Roadshow in 2025 – offering personalised shade-matching to make AI beauty ‘tangible, tactile and real’ – a six-week activation returns to Covent Garden, London, along with indie beauty brands RUM, Hildun Beauty and Reeson Beauty
Hair Care
National Advertising Division approves certain Revlon ColorSilk claims that were challenged
It follows a Henkel Corporation challenge to several advertising claims against the US hair care brand’s dye product Revlon ColorSilk, with the National Advertising Division finding some claims to be supported and others needing modifying
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Skin Care
Kourtney Kardashian Barker's Lemme and Kylie Jenner’s Kylie Cosmetics join forces for limited edition launch
Kardashian Barker and Jenner have joined forces to launch a limited edition gummy vitamin paired with a lip butter, marking the sisters’ first collaboration in nearly a decade and Lemme’s first product partnership
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Marketing
GHD debuts ‘ultra fast’ hairdryer, heating up competition in the hair tools market
GHD has launched an ultra-fast drying, powerful airflow Speed Ionic hairdryer to mark its 25th year in business, and accelerate its reputation as a multi-category hair tech tools player, but has it really innovated one of the sector’s oldest products?
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Ingredients
Is ‘longevity washing’ beauty's next big issue?
Longevity science is changing the beauty game, shifting focus from symptom correction to root cause intervention. However, with such a rise, could the category fall foul to ‘longevity washing’ – products marketed as formulated with the science when they are not. CB investigates…
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MSL Solution Providers (MSL) is a consultancy specialising in the regulatory compliance and microbiological testing of cosmetics and personal care products. In 2022, it was...
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Quadpack is a global manufacturer and provider of cosmetics packaging solutions for beauty brands. Established in 2003, it has offices and production facilities in Europe, the...
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.