Latest

Ulta Beauty doubles down on wellness with launch of new shop-in-shop boutiques

The US beauty retailer has rebranded its wellness pillar, The Wellness Shop at Ulta Beauty, to become a more immersive, education-led platform, with four new shop-in-shop boutiques debuting in the US next week

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Naomi Watts’ Stripes Beauty lands in Ulta Beauty and Wellness by Ulta...

An assortment of products from the pro-ageing menopause-focused brand is now available to shop with Ulta Beauty,...
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AS Beauty shutters CoverFX and Mally Beauty as market challenges bite

Both AS Beauty-owned make-up brands announced the news via social media, citing market challenges such as tariffs to be the reason behind winding down

P&G’s ‘softest’ quarter sees sales rise 1% in ‘challenging’ environment

The Olay and Herbal Essences owner expects an improvement in the latter half of the 2026 financial year after a ‘challenging consumer and geopolitical environment’ in Q2
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OGX taps US actor Josh Peck for ‘Hairsplaining’ campaign

The hair care brand has teamed up with the American actor and comedian to take on a humorous approach to build brand recognition
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Cosmetics Business picks: 8 of this week’s biggest beauty launches

From fashion collabs by both Orebella and Merit to category expansions from Monday Haircare and longevity-boosting skin care from Paula’s Choice, these are this week’s biggest beauty launches

Update: Dcypher to bring AI-powered shade-matching tech to life with fresh Beauty Concierge pop-up

After the success of Dcypher Beauty’s multi-city Complexion Concierge Roadshow in 2025 – offering personalised shade-matching to make AI beauty ‘tangible, tactile and real’ – a six-week activation returns to Covent Garden, London, along with indie beauty brands RUM, Hildun Beauty and Reeson Beauty

Suave Brands Company and Elida Beauty join to become Evermark as merger completes

Evermark's combined portfolio now comprises household brand names such as Suave, Q-tips, ChapStick, and Pond's

Gisou and Sephora to hold ‘Honey Butter Bar’ pop-up in Dubai

Gisou, founded by Negin Mirsalehi, has teamed up with retail giant Sephora to launch the ‘Honey Butter Bar’ in Dubai – a two-day pop-up experience celebrating the brand’s latest launch

Cosmetics Business introduces a new way to recognise innovation

Cosmetics Business has officially opened entries for the Cosmetics Business Innovation Awards, a new awards programme recognising the most impactful innovations across the global cosmetics and personal care supply chain

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Male Grooming

Every Man Jack unveils brand overhaul, led by campaign with Baker Mayfield

The male grooming brand, which was founded in 2007, is getting a facelift this year, with a new collection and campaign fronted by the US NFL quarterback
Digital

L’Oréal invests €350m in global Beauty Tech Hub in India to fuel artificial intelligence innovations

The beauty giant has picked Hyderabad, the state capital of Telangana, India, to create its ‘global powerhouse’ focused on artificial intelligence innovations
Hair Care

Unilever’s Clear secures Formula 1 partnership with Oracle Red Bull Racing Team

The consumer good giant’s men’s shampoo and scalp care brand has been named Oracle Red Bull Racing’s first-ever Official Hair Care Partner ahead of the motorsport’s 2026 season
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Skin Care

Zelens’ 2026 takeover: innovation, global expansion and an anti-trend approach

Zelens founder Dr. Marko Lens and CEO Estelle Jalink tell Cosmetics Business why the brand will never chase trends, and a sneak peek into the product innovations it hopes with help fuel international growth over 2026
Colour Cosmetics

Maybelline names Chinese boy band Teens In Times Brand Ambassadors

The partnership with Teens In Times (TNT) forms part of the L'Oréal-owned make-up brand’s fresh focus on digital-first and youth-centric global strategies
Marketing

K18 teams up with Glambot director Cole Walliser for Guinness World Record attempt

The Unilever-owned hair care brand has teamed up with Walliser to spotlight the #K18HairFlip as the brand gives back to charity through a Guinness World Record attempt
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Body Care

The Body Shop brings back iconic 1990s scent Dewberry due to demand

The beauty retailer has brought its nostalgic and ‘most requested’ Dewberry scent back from the vault in a reformulated collection with a modern twist, comprising a body butter, body yoghurt and hand cream
Manufacturing

Mane acquires Chemosensoryx Biosciences to advance its receptor-based research

Fragrance and flavour giant Mane Group has bought the Belgian biotech firm for an undisclosed sum to advance its expertise in how smells, tastes and sensations are perceived
Regulatory

FDA unable to determine safety of ‘forever chemicals’ in cosmetics

A lack of available data on the perfluoroalkyl and polyfluoroalkyl substances (PFAS) in cosmetic products has left the US Food and Drug Administration (FDA) unable to fully assess their risks
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Packaging

Why next-gen packaging materials are beauty’s next competitive edge

With EUDR on the horizon, switching from wood pulp to next-gen materials offers beauty brands a future-proof alternative, writes Canopy’s Cait Green
Ingredients

Meet the speakers: 2026 Anti-Ageing Skin Care Conference agenda revealed

Featuring speakers from leading companies such as Unilever, A*STAR Skin Research Lab, Procter & Gamble and others, the biennial Anti-Ageing Skin Care Conference returns with another exciting year of thought leaders who are driving innovation in the skin-care and science industry

Sponsor content

How to build the best E-commerce product filters for beauty retail

With the boom in online shopping, a familiar challenge has surfaced: decision fatigue—also known as the Netflix effect. You know the feeling—endlessly scrolling...

What drives the rising demand for cosmetic grade Azelaic Acid?

Azelaic acid has a long history in dermatology as a versatile therapeutic agent, as it addresses a spectrum of skin concerns, making it a valuable addition to cosmetic...

ICHIMARU PHARCOS wins BSB Innovation Award 2025 for sustainable active ingredient

ICHIMARU PHARCOS Co., Ltd. has been awarded a BSB Innovation Award 2025 for its natural cosmetic active Proteoglycan IPC, recognising excellence in sustainable raw materials

Meet your new beauty base squad

MODELROCK’s NEW 7 pro-crafted sponges are tuned for everything - from under-eye detailing to full-body glow. Dampen, bounce and you’re done!

Ingredient glossary compliance deadlines & guide for 2026

Industry urged to act now as synchronised transparency laws reshape cosmetic ingredient labelling in Beauty E-commerce

MPlus Cosmetics at Cosmopack North America Miami 2026

Date: January 27-29 2026

Gattefossé advances integrated water management across all its industrial operations in France

Gattefossé, a leading supplier of specialty ingredients for the beauty and health industries, is strengthening its environmental performance through Poseidon, a cross...

Concept4 brings Mix & Fix to PCD Paris 2026: A refillable solution for foundation packaging

Concept4, a Certified B Corporation and long-time partner to global beauty leaders, is presenting its latest innovation at PCD Paris: Mix & Fix, a refillable foundation...

Low Volume, High Mix manufacturing: The smarter way to build beauty brands

As beauty and wellness brands face rising costs, regulatory complexity, and increasing pressure to avoid overproduction, Low Volume, High Mix (LVHM) cosmetic manufacturing...

Lumson achieves the EcoVadis Platinum Medal

The beginning of 2026 brings great news for Lumson: the awarding of a Platinum Medal, the highest recognition by EcoVadis, the leading and most reputable assessment...

The biggest skin care ingredient trends of 2025

Foundation, a beauty marketing specialist agency, analysed which skin care ingredient terms saw the biggest uplift in Google searches during early 2025, revealing the...

MODELROCK’s ‘All About Lashes’ Growth Kit is your go-to for strong, healthy & luscious lashes

Achieve thicker, fuller and healthier lashes with MODELROCK’s revolutionary Peptide Plus Lash Growth Serum

Featured companies

All the AI Solutions for Beauty E-commerce in One Place! Personalizing beauty choices: Helping customers discover, understand and confidently buy form your brand. In today’s... Azeco Cosmeceuticals is the world’s leading supplier of azelaic acid to the cosmetic industry. Founded in 2014 , we earned this distinction by providing exceptional purity... We Ichimaru Pharcos a global company that contributes to the “health and beauty” of people all over the world by providing high-quality products through... Established in 2012, MODELROCK is an award-winning, globally recognised supplier and manufacturer of premium quality faux lashes, colour cosmetics and makeup tools/accessories,...
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Resource Centre

Latest Media See all

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

Inside the 'Manissance': why men’s grooming is gearing up for major growth in 2026

From teenage boys co-buying luxury niche fragrances to decant and share, to the surge in male ‘tweakments’, there is new momentum behind male grooming, writes Maisie Bovingdon

Inflammation care is a key skin longevity trend for 2026

Consumer demand for skin care that targets inflammation is growing, but how can brands sidestep the restrictions on product claims? Julia Wray reports

Sticky rice, sesame and salt: Fragrance will enter its 'swavoury' gourmand era in 2026

‘Grown up gourmands’ will gain momentum as savoury notes merge with sweet to create an elevated code of comfort

Neuroscience and beauty innovation: key trends to watch in 2026

Vague 'neuro claims' are out and evidence-aligned approaches that respect the current state of neuroscience are in, proving how skin care routines and fragrance can support the...

Company news

Provital continues to evolve with Nina Esposito as new Managing Director for US and Canada This year, as part of our ongoing evolution, Provital is excited to announce the appointment of Nina Esposito as the new Managing Director of Provital LLC, overseeing our...
Squeeze 2.0: better, lighter, greener Eurovetrocap is excited to introduce you the Squeeze 2.0, the enhanced version of our tottle, now even more efficient and sustainable
CEO Pascal Vieilvoye of Concept4 wins EcoVadis Outstanding Sustainability Leadership Award 2025 Concept4 Limited is thrilled to announce that CEO, Pascal Vieilvoye, has been honoured with the prestigious EcoVadis Sustainability Achievement Award 2025
Inolex taps Art Knox as President to drive next phase of customer-focused growth and sustainable innovation Inolex is pleased to announce the appointment of Art Knox as its new President. Knox will lead the company’s strategic vision to deepen customer relationships and drive new...
Revive Collagen announces the appointment of Stephanie Pearce as Global Communications Director
Eurofragance appoints the company’s first three Master Perfumers The fragrance house has awarded the title of Master Perfumer to three of its most experienced Perfumers, reinforcing its leadership position in the industry consolidating its...
GEKA appoints new Head of Global Operations Beauty Nande van Aken will be part of the management team, where she will oversee the company’s global manufacturing operations
TRI-K announces the appointment of non-executive directors to the board TRI-K Embraces External Perspectives to Drive Breakthrough Developments in Skin and Hair Care Ingredients
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Upcoming events See all

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA

Paris Packaging Week 2026

5-6 February 2026 | Paris, France

High Shear = Mixing Success

19 February 2026 | Virtual

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.