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Shark Beauty and actor Kevin Hart co-design limited edition CryoGlow LED Mask
Shark Beauty’s CryoGlow LED Mask lands in a new colourway co-designed by comedian and brand ambassador Kevin Hart, who is set to take part in the upcoming ‘Glow Like A Bro’ campaign
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Fenty Beauty moves into ‘wearable beauty tech’ with Casetify phone...
Singer Rihanna’s Fenty Beauty has teamed up with Casetify on a limited edition collection that spans phone cases,...
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Hair Care
![What beauty buyers from UK retailers Boots and Lookfantastic are looking for in 2027]()
What beauty buyers from UK retailers Boots and Lookfantastic are looking for in 2027
The brains behind some of the UK’s biggest beauty retailers reveal what they are looking for when onboarding new brands in 2027, covering the trends, categories, ingredients and formats they will be investing in
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Marketing
![Sephora unveils Seth Rogen as 2026 holiday campaign star following ‘Sethphora’ marketing stunt]()
Sephora unveils Seth Rogen as 2026 holiday campaign star following ‘Sethphora’ marketing stunt
Sephora US and Canada has partnered with comedic actor Seth Rogen on its 2026 ‘We All Sephora’ Christmas campaign following the retailer’s recent guerrilla marketing stunt, aiming to make beauty gifting ‘more approachable, personal and fun’
Colour Cosmetics
![Estée Lauder names Executive Director, Global Communications, Make-up Brands to drive ‘relevance’]()
Estée Lauder names Executive Director, Global Communications, Make-up Brands to drive ‘relevance’
Rachele Testa Schaefers has joined Estée Lauder Companies as Executive Director, Global Communications, Make-up Brands to lead ‘a social-first, culture-led’ strategy for the portfolio, including MAC Cosmetics and Bobbi Brown Cosmetics
Skin Care
![L’Oréal CEO Nicolas Hieronimus on GLP-1’s ‘impact’ on skin care sales]()
L’Oréal CEO Nicolas Hieronimus on GLP-1’s ‘impact’ on skin care sales
Nicolas Hieronimus, CEO of French beauty giant L’Oréal, says the rise in GLP-1 weight loss drugs is ‘a very important phenomenon’ for the cosmetics industry, affecting skin care consumption, following the company’s Q3 2026 results
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Ingredients
![La Roche-Posay to Neutrogena: New BEMT sunscreens hitting shelves in the US]()
La Roche-Posay to Neutrogena: New BEMT sunscreens hitting shelves in the US
Bemotrizinol (BEMT) is the first new ingredient approved by the US Food and Drug Administration (FDA) for use in over-the-counter SPFs in the states since 1999. Now, brands such as La Roche-Posay, Neutrogena and Ultra Violette have launched new skus in the US formulated with the BEMT
Body Care
![Dove launches first fragrance inspired by its Original Beauty Bar due to demand]()
Dove launches first fragrance inspired by its Original Beauty Bar due to demand
The Unilever-owned beauty brand has broken into the perfume category with a limited edition fine fragrance that smells like its 69-year-old hero sku, Original Beauty Bar, stating its community has ‘been asking for years’ for it to bottle the scent
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Regulatory
![UK Government cracks down on ‘cosmetic cowboys’ with new rules]()
UK Government cracks down on ‘cosmetic cowboys’ with new rules
A ban on high-risk cosmetics procedures for teens and hefty fines for those who flout the law have been proposed by the UK Government, while only qualified and regulated health care professionals will be able to perform certain cosmetic procedures, such as Liquid Brazilian Butt Lifts (BBLs)
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Digital
![What happened to the beauty metaverse? Experts weigh in…]()
What happened to the beauty metaverse? Experts weigh in…
With conversations around the metaverse declining almost as rapidly as they first appeared, Cosmetics Business looks back at the beauty industry’s heavy investment into the virtual concept, while experts explain where it all went wrong
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Male Grooming
![Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty]()
Updated: 31 of the best beauty advent calendars for 2026 – from fragrance to K-beauty
As beauty retailers and companies Boots, Space NK, Liberty and Selfridges open up orders for their 2026 advent calendar offerings, Cosmetics Business rounds-up 31 of the best to help you countdown to Christmas
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Manufacturing
![PPWR: What UK beauty manufacturers need to know about exporting to Europe]()
PPWR: What UK beauty manufacturers need to know about exporting to Europe
With the rollout of the Packaging and Packaging Waste Regulation (PPWR), UK beauty manufacturers exporting to Europe need to pay close attention to an often-overlooked part of the supply chain: transport packaging, writes CHEP’s Katie Ingham
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.