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Digital
MAC Cosmetics to combine ‘social discovery with in-store retail’ via TikTok Shop UK debut
The Estée Lauder Companies-owned make-up brand’s products will be available to purchase on TikTok Shop UK next month, but via live broadcasts hosted by MAC Cosmetics MUAs in-store to create a ‘halo impact across the brand’s wider retail network’
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Colour Cosmetics
Why beauty brands are shining a spotlight on their communities in 2026
Models and celebrities are being pushed to the side as beauty and wellness brands put their consumers at the forefront of marketing campaigns in an effort to build trust, loyalty and relationships with their community
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Marketing
Why Hailey Bieber’s Rhode was among the top-performing US brands on social in February
Influencer marketing platform Traackr has unveiled the top-performing US brands on social media based on creator marketing in February 2026, with Hailey Bieber’s Rhode and Selena Gomez’s Rare Beauty both reporting growth
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Regulatory
L’Oréal and Beiersdorf CEOs warn over regulatory burden at ‘pivotal moment’ for beauty industry
Nicolas Hieronimus, CEO of L’Oréal Groupe, is one of the leaders calling for policymakers in Europe to ‘stop being the world’s chief regulator and start becoming its chief innovator’ in order to safeguard the €180 billion beauty industry
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Ingredients
Deciem relaunches discontinued The Chemistry brand as it revives ‘incubator roots’
Estée Lauder Companies-owned Deciem is bringing its The Chemistry brand back from the vault four years after discontinuation – starting with cult product Hand Chemistry – as a play to revive its ‘incubator engine’
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.



