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Marketing
Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot
The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time slots to create a ‘calmer atmosphere’ – following a successful trial in 32 stores across eight markets
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Skin Care
What L'Oréal's 2026 VivaTech showcase indicates for the future of beauty
The French beauty giant has made a sweeping wave of technological announcements at VivaTech 2026, positioning itself as a guiding star for beauty to follow. Guive Balooch, Global VP, Tech and Open Innovation, at L'Oréal, provides his predictions for the future of beauty
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Digital
Opinion: The UK’s U16 social media band is set to shake up beauty marketing as we know it
Following UK Prime Minister Keir Starmer's announcement that under 16s will be banned from social media by next spring, Nick Vaus, Creative Director of Free the Birds, explains how beauty brands will have to adapt their approach to targeting Gen Alpha
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Packaging
Estée Lauder Companies is transforming its supply chain to ‘win’ in challenging times
Estée Lauder Companies is working hard to transform its value chain into a ‘strategic engine of growth’, aiming to deliver faster innovation, speed to market and regionalised products so it can better compete and weather geopolitical challenges, but how easy is that in practice?
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.