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Marketing
Opinion: Is the influencer marketing bubble set to burst for beauty brands?
Modern beauty marketing is undergoing a revolution in 2026, which means methods such as influencer advertising may not be as effective as they once were. Wojtek Kokoszka, CEO of Mention Me, deep dives into how beauty brands should adapt their game plan
Skin Care
Caroline Hirons’ Skin Rocks unveils biggest campaign to date to accelerate growth
The new ‘Make Skincare Make Sense’ integrated campaign, which includes OOH advertising, flyposting and more, is designed to strengthen awareness and equity for the beauty authority’s skin care brand following 50% year-on-year growth
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Regulatory
The EU's cosmetic labelling shake-up – what beauty brands must do before 31 July
The European Union will begin the enforcement of Commission Regulation (EU) 2023/1545 next month, a significant change to fragrance allergen labelling. Jaclyn Bellomo from Registrar Corp dives into the change in the opinion piece below
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Packaging
Estée Lauder Companies is transforming its supply chain to ‘win’ in challenging times
Estée Lauder Companies is working hard to transform its value chain into a ‘strategic engine of growth’, aiming to deliver faster innovation, speed to market and regionalised products so it can better compete and weather geopolitical challenges, but how easy is that in practice?
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.