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Skin Care
The UK beauty brand with no name finally picks one to fuel next chapter
After operating for an entire year with no official name after ditching its original option Haeckels, the UK skin care company ‘Formerly Known as Haeckels’ has now settled on a new name to propel the business into its second chapter
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Colour Cosmetics
Stila’s revival strategy is starting to work, but can the legacy brand be cool again?
Stila Cosmetics CEO Michelle Kluz is on a mission to rebuild the 1994-founded make-up brand’s reputation after falling off consumers’ radar. Three years into her revival plan and the business is showing promising signs – in terms of sales and relevancy – but can it sustain it?
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Marketing
Medik8 bills generative artificial intelligence as the future of beauty marketing
Medik8 is utilising 3D AI ‘Digital Twin’ technology to significantly cut down the time it takes to create content. Here’s why the science-backed, L’Oréal-owned skin care brand believes in the future of artificial intelligence
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Manufacturing
L’Oréal invests €60 million in Gauchy plant due to ‘strong growth’ in its perfume business
The beauty giant said it is reaffirming ‘the importance of its socio-economic footprint in France’ with this new investment in the plant, which manufactures fragrances for brands in its Luxe Division
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.



