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Hair Care
From concept to shelf – the untold story of 12 iconic beauty products
La Roche-Posay’s Anthelios sunscreen, YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam, CeraVe’s Moisturising Cream and Clinique’s Black Honey are all category-defining beauty items. CB reveals how these products, and several others, have stood the test of time to remain bestsellers
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Skin Care
Elizabeth Arden to ‘re-energise’ icon Eight Hour Cream with high-impact UK pop-up
The Revlon-owned brand is hosting a one-day, social-first, interactive activation in London to remind beauty consumers why its 96-year-old Eight Hour Cream is a ‘modern cultural icon, not just a heritage hero’
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Body Care
Sephora launches prize for European beauty incubation to fill support ‘gap’
The LVMH-owned beauty retailer’s new strategic initiative, Sephora Prize, aims to spotlight Europe as ‘a powerhouse of beauty innovation’, providing three years of support across merchandising, brand development and R&D guidance to the winning European beauty brand
Manufacturing
Estée Lauder Companies makes the UK its primary candle manufacturing base via ‘strategic investment’
The beauty giant is integrating select luxury candle and home fragrance capabilities into its UK manufacturing network from partner Contract Candles, reinforcing its commitment to British craftsmanship and growth in prestige home fragrance
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Packaging
Is Marc Jacobs Beauty’s new trinket-style packaging a hit or miss?
Marc Jacobs Beauty's revamped make-up range has pivoted from the sleek black compacts of the discontinued OG range, leaning heavily into the whimsical, collectable beauty packaging trend instead. This decision has divided opinion, with many asking: is this a winning strategy?
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.