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Pantone’s colour of the year 2026 divides opinion amid mounting social media backlash

The colour giant’s shade choice for 2026 – white hue Cloud Dancer – has been described by Pantone as a ‘symbol of calming influence in a frenetic society’, but not everyone agrees as social media users speak out

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Ashwagandha, AHAs and marine collagen top Boots' most in-demand beauty...

The British high street giant released insights into its best sellers of 2025 and the beauty trends that shaped the...
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Google’s 2025 trending beauty search terms: Butter yellow, Thanos and mocha mousse

Beauty featured heavily in the tech giant's list of searches that have experienced a traffic spike this year, ranging from nail art and hair colour, to avant-garde hair styles
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From Wicked and Mugler to SpongeBob: Beauty’s biggest collabs of 2025

The beauty industry continues to show its love for a good collaboration, as the likes of L’Oréal, Rare Beauty and r.e.m beauty feed into the hype. Cosmetics Business rounds up the very best
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South Asian Beauty is booming in Western markets – here’s why

Western markets are heavily tapping into South Asian beauty as it makes its way into the retail mainstream, but what sets this subcategory apart from the others?

Batiste taps Olympic Snowboarder Chloe Kim as global brand ambassador

Dry shampoo brand Batiste has teamed up with the Olympic snowboarding champion as Chloe Kim becomes the brand’s newest global ambassador, fronting campaigns and social content
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What is licorice and how can the ingredient be used in skin care formulas?

Licorice is trending as a skin care ingredient but choosing the right extract for the desired results is not as straightforward as it seems. Belinda Carli explains what you need to know

P&G sales slow ‘significantly’ in the US in current quarter

Softer sales in Q2 for Procter & Gamble (P&G) reflect volatility in the US, where consumers are ‘more nervous and cautious’
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‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026

Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they now crave

Catch up on our free Cosmetics Business Roundtables

The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry

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Male Grooming

Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
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Digital

Opinion: How beauty tech brands can avoid breaching data privacy laws

From shade-matching apps to smart styling tools, the data collected by beauty tech can trigger enhanced compliance requirements
Hair Care

L’Oréal Paris doubles down on Arsenal partnership by teaming up with footballer Declan Rice

L’Oréal Paris UK&I has announced a new partnership with Arsenal midfielder and England footballer Declan Rice to champion two of its products ranges
Skin Care

Byoma and Boots to host festive lab-inspired pop-up in London

Gen Z skin care brand Byoma and UK beauty retailer Boots will celebrate skin health and barrier innovation at the activation taking place this weekend
Colour Cosmetics

Estée Lauder Companies’ restructuring costs revealed

Beauty giant Estée Lauder Companies (ELC) has issued an update on its ongoing ‘Profit Recovery and Growth Plan’ (PGRP), including how much it has spent on its restructure
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Marketing

2025’s big beauty controversies: Urban Decay’s Only Fans ambassador, Skims’ ‘Hannibal’ mask and SPF recalls

The beauty industry has been awash with debates, controversies, scandals this year, from the Australian SPF recall drama to Dr. Squatch selling actress Sydney Sweeney’s bath water. Cosmetics Business rounds-up the biggest stories below…
Body Care

Sol de Janeiro names new GM for UK and Ireland

Celine Basanisi Gilg has joined the L’Occitane-owned body care brand and brings experience from an extensive career in beauty, including roles at L'Oréal and Puig
Manufacturing

L’Oréal invests €60 million in Gauchy plant due to ‘strong growth’ in its perfume business

The beauty giant said it is reaffirming ‘the importance of its socio-economic footprint in France’ with this new investment in the plant, which manufactures fragrances for brands in its Luxe Division
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Regulatory

Ending animal testing: how much progress has the beauty industry truly made?

How much progress has the global beauty industry truly made in the move to animal-free testing? Erin Hill, President and CEO of the ICCS shares an update on today’s landscape
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Packaging

4 packaging trends that will dominate beauty in 2026

The industry’s leading packaging design experts reveal which trends will shape and shift with beauty in the new year, from printed imperfections and emotional wellness to streamlined materials
Ingredients

FDA withdraws proposed rule to test cosmetics made with talc for asbestos

Talc has long been used in cosmetics to absorb moisture, prevent the appearance of caking and opacify facial make-up products

Sponsor content

Private label: Your shortcut to unique cosmetics

Private label cosmetics are an increasingly popular option for retailers looking to offer own branded line of cosmetic products without investing in the research,...

Haut.AI Gifts Free Month of Skin.Chat to Support Indie Brands During Holiday Sales Surge

Skin.Chat is an AI-powered skincare shopping agent that merges clinical-grade, image-based skin analysis with real-time conversational intelligence

Natural Spa Factory champions sustainability with new custom skincare & eco-packaging programme

As sustainability becomes non-negotiable for modern consumers, Natural Spa Factory has launched a new service enabling brands to create custom skincare lines paired with...

New: Hydrating Lip Butter Balm with Shea Butter by MODELROCK

Introducing the latest lip-loving lip innovation from MODELROCK - Hydrating Lip Butter Balm

Cosmoprof Asia 2025 celebrates innovation and growth in the beauty sector

A successful 28th edition gathered 64,761 professionals confirming the event as the premier gateway to Asia-Pacific markets

Natural Spa Factory introduces fast-track programme bringing skincare ideas to market in just 13 weeks

Responding to the need for speed in today’s dynamic beauty landscape, Natural Spa Factory has unveiled a new Fast-Track to Shelf programme that takes brands from concept...

Lubrizol Unveils New Data on Telophi Biotech Ingredient and Skin Regeneration

Lubrizol announces new scientific findings supporting the efficacy of its Telophi biotech ingredient

The natural bulwark against skin dryness

The skin is the body’s first line of defense, ensured by the barrier function role of the stratum corneum

Cloud Beauty showcases sustainable innovations at Cosmopack – Cosmoprof Asia

Cloud Beauty made a strong impression at this year’s Cosmoprof Asia, unveiling a trio of sustainable innovations that highlight Cloud Beauty’s commitment to...

Croda wins Laura Marshall Award for Technology and Disruption at SCS Formulate 2025

Croda International Plc (“Croda”), the company that uses smart science to create high-performance ingredients and solutions that improve lives, is proud to announce...

EPL x POMÉLO+CO: The Collaboration of the Year

When innovation meets sustainability, great things happen — and this year, the partnership between EPL and POMÉLO+CO has proven just that.

Groupe GM Cosmética Portugal elevates sustainability standards with new certifications, EcoVadis recognition and SMETA validation

Groupe GM Cosmética Portugal has reinforced its commitment to sustainability and responsible innovation through a series of environmental and quality certifications...

Featured companies

Natural Spa Factory founded in 2009 is nestled on the outskirts of Bath and creates ethical skin care and personal care for spas, hotels, influencers, ecommerce and niche and... Evolved By Nature is a life sciences company that creates high-performing, more sustainable ingredients for skincare, beauty, fashion and beyond We recruit for the beauty and cosmetic sector, both UK and international. From scientists to senior management, marketing to manufacturing, we provide a full search and... Mibelle Biochemistry designs and develops innovative, high-quality actives based on naturally derived compounds and profound scientific know-how
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Cosmetics Business Stand Side with Nuon Medical at Luxepack Monaco 2025

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Cosmetics Business Stand Side with Sharon Personal Care at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Vantage at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Cosmetics Business Stand Side with Elementis at in-cosmetics Global 2025

Latest Reports See all

‘Resilient’ beauty is the new standard for skin, hair care and make-up in 2026

Serums that build skin resilience; scalp treatments that make hair more resistant and make-up that lasts all day. Resilient beauty gives consumers the long-term support they...

Cosmetics Business predicts the top 5 beauty trends of 2026 in new report

Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026

Skin care for the derriere: why brands are aiming to crack butt care

Bums are the final taboo in body care, and brands are entering the nascent space to serve a variety of needs

How ‘Dubai chocolate’ sparked 2025’s viral pistachio body care trend

Nostalgic, comforting and unexpected, consumers have gone nuts for pistachio ­– in body care as much as in chocolate

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Brand Manager - Berkshire - £40-45,000 (AE713318) Are you a results-oriented individual with marketing and ecommerce experience?
Technical Sales Manager - Central Portugal - €40-55,000 (AE814256) Are you passionate about cosmetics and meeting new people?
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Upcoming events See all

Paris Packaging Week 2026

5-6 February 2026 | Paris, France

Sustainability & Green Chemistry: From Claims to Credible Impact

26 February and 5 March 2026 | Virtual

Cosmoprof Worldwide Bologna 2026

26–29 March 2026 | Bologna, Italy

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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.