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Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
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Marketing
CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals
The L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
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Digital
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation
New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
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Regulatory
The EU's cosmetic labelling shake-up – what beauty brands must do before 31 July
The European Union will begin the enforcement of Commission Regulation (EU) 2023/1545 next month, a significant change to fragrance allergen labelling. Jaclyn Bellomo from Registrar Corp dives into the change in the opinion piece below
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Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.