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Skin Care
Exclusive: Elemis to host Formula 1-themed pop-up with Selfridges ahead of British Grand Prix
The British skin care brand is building on the success of its multi-year partnership with Aston Martin’s Aramco Formula 1 Team by hosting a London activation that brings ‘the worlds of luxury skin care and high-performance sport [together] in an unexpected way’
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Packaging
Is Marc Jacobs Beauty’s new trinket-style packaging a hit or miss?
Marc Jacobs Beauty's revamped make-up range has pivoted from the sleek black compacts of the discontinued OG range, leaning heavily into the whimsical, collectable beauty packaging trend instead. This decision has divided opinion, with many asking: is this a winning strategy?
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Body Care
Sephora launches prize for European beauty incubation to fill support ‘gap’
The LVMH-owned beauty retailer’s new strategic initiative, Sephora Prize, aims to spotlight Europe as ‘a powerhouse of beauty innovation’, providing three years of support across merchandising, brand development and R&D guidance to the winning European beauty brand
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Pure Beauty
Pure Beauty is a Cosmetics Business’ magazine that prides itself on being beauty’s global outlook. Our award-winning team of journalists explore the forward-looking trends and movements that impact brand owners and retailers around the world.